Helen Skelton enters the hidden world of some of Britain's most popular brands, uncovers their secrets, and explores how they became such a part of our cultural identity. With a rare glimpse into the factories, the boardrooms and the product development labs of market-leading brands such as Kellogg's, Heinz, Walkers and Guinness, `Inside The Superbrands' both explores their histories and looks to the future to examine how these cultural icons are changing their plans, recipes and products.
How to watch Inside the Superbrands
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