If you own a business, you probably think it's the best in the industry, but might not be so eager to test it. In this programme, four pairs of bed and breakfast owners from all over Britain put their money and reputations on the line by staying at each other's establishments. They pay only what they deem to be an acceptable amount for the experience, with one establishment being named as the best value for money.
At the Who'd a Thought It in Kent, Joe and Alex start the week in style with complimentary champagne. But guest Brian's not so bubbly at breakfast, after the noisy hot tub kept him awake.
Owner Matthew and entertainment manager Liam welcome their rivals to their family-friendly B&B, the New Osborne Hotel, in Blackpool. But there are grumbles about room size and cleanliness.
The third visit is to the Fairy Falls Hotel in Trefriw, North Wales, where B&B newbies Jackie and Paul take their guests to a maze. But things go awry overnight and at breakfast.
The fourth visit is to Liz and Brian's Great Trewern B&B in Llandrindod Wells. But the shared bathroom facilities don't wash with two of the couples.
It's the final day of the competition and the B&Bers meet for the last time to find out how much they've been paid and to settle some scores, before the winner is announced.
Jennifer McGirr hosts at Tower View Hotel in Blackpool, where there are unwanted guests in a bathroom and trouble at breakfast time when some of Jennifer's guests try to order off-menu.
Daniel welcomes his rivals to Church Spa in East Markham, Nottinghamshire. Some of his guests are impressed by the spa facilities, while others are less smitten with the price tag.
Steve and Lisa host at the King's Head Inn in Rye, East Sussex. Their guests get into the swing of things with a round of blindfolded mini-golf, but not everyone has a solid night's sleep.
Former GMTV presenter Matt Arnold hosts at the Bridge Hotel in Brandon, Suffolk, where he hopes his 'blissful beds, beautiful bathrooms and brilliant breakfasts' will impress his guests.
The B&Bers meet for one last time, to confront their rivals and discover how much they've been paid. Things get heated when it's time to count up the cash.
Jane and Amy host the first visit at Wisteria House in Hampshire. One guest gets picky at breakfast and 25-year-old Zak surprises his rivals when he reveals his hospitality experience.
Zak hopes to make his guests feel at home at The Living Room B&B in Bournemouth. But Jane and Amy encounter an eight-legged intruder, and David doesn't hold back at breakfast.
Mike Lewis welcomes his rivals to The Valley Hotel on Anglesey, where there's an unwanted visitor in one of the bedrooms, and criticism leaves Mike looking for answers.
David and Elvira host at Barratt's at Ty'n Rhyl in North Wales, where there are hairy encounters for each of their guests. And the feedback leaves the hosts feeling distraught.
With the visits over, the B&Bers meet for one last time to confront their rivals, settle some cleanliness concerns and discover how much they've been paid, before the winner is announced.
The first visit is to the Oxenham Arms in Devon, where Simon and Lyn help their guests brush up on the local pastime of broom dancing. But one guest's feedback has the hosts vowing revenge.
John Brady likes to stand out from the crowd in Liverpool with his unique B&B, Elegant House. But his eclectic style and alternative breakfast aren't to everyone's taste.
Peter and Amanda introduce their guests to the world of glamping at Hidden Valley Yurts in Monmouthshire. But the shared bathroom facilities and DIY breakfast aren't to everyone's taste.
David and Nikki host the final visit at Cley Hall Hotel in Spalding, Lincolnshire. But there's clock-watching at breakfast, and some of the guests' comments leave the hosts fuming.
It's the final day of the competition and the B&Bers meet for the last time to discover how much they've been paid and confront their critics, before the winner is announced.