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Turning high-end establishments into more profitable ventures is the task of award-winning hotelier Alex Polizzi. Her work is not easy, considering the impeccable decor with low bookings, fabulous functions but dwindling profits and hoteliers who want to launch their brand, but don't quite know what their brand is yet. With her no-nonsense suggestions and the challenges she gives to the establishment owners, Alex spurs the hoteliers and B&B owners into action to ensure the highest standard of guest experience is attained.