Dr Jason Bull is the charming and cocky founder of successful trial consulting firm Trial Analysis Corporation, where he and his team of experts employ psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and construct effective narratives to help their clients win. Bull's team include his brother-in-law Benny, neurolinguistics expert Marissa, former detective Danny, hacker Cable, and Chunk, who helps perfect clients' appearances for trial. `Bull' is inspired by the early career of Dr Phil McGraw, who also serves as an executive producer.
Dr Jason Bull, the brilliant and brash founder of a jury trial consulting firm, is hired to help defend the son of a millionaire.
Dr Bull and his team must formulate a new defence strategy when they discover the jury has a subconscious gender bias toward their client.
Bull and his team head to Callisto, Texas, the only place where Bull has not ever won a case, to defend a young woman against a drug patent lawsuit.
Bull and his team are going to Callisto, Texas, the only place where Bull hasn't won a case in his entire career, defending a young woman against a drug patent lawsuit.
Bull defends the fiance of a murdered socialite, despite her parents' wish to prosecute him.
Bull must find a way to reverse the negative effect his egomaniacal client, a surgeon with a God complex being sued for malpractice, has on the jury.
Bull uncovers a connection between his client's trial and a corrupt state assemblyman who would benefit from a guilty verdict.
Bull's efforts to assist with his ex-wife Isabella Colon's defence in a wrongful death lawsuit are hindered by unresolved issues from their marriage.
Bull returns to his childhood home to help a young man whose connection to the town reflects his own.
Bull helps the CEO of a company accused of killing an employee with a self-driving car. But the client is withholding a secret that could sabotage a trial win.
Bull consults on a couple's civil suit against a teacher who had a sexual relationship with their son. But his trial strategy suffers a major setback.
The wife of a man who Danny helped imprison for manslaughter detonates a bomb at the TAC offices and takes the team hostage.
Bull helps a professional eSports video game player accused of throwing a championship game to sue his former team manager for defamation.
When Benny defends a whistle-blowing army analyst, the case causes trust issues as he won't share redacted government secrets with the team.
Bull's penchant for winning goes into overdrive when he realises a defendant is a clinical sociopath determined to antagonise him.
When a state governor and the co-owner of a skydiving company die during a jump, Bull helps the co-owner's brother and daughter fight a lawsuit.
When Bull fronts the money to help thousands of people bring a class action suit against a corrupt bank, he stands to lose his business if he doesn't win.
Bull and Chunk's bond is tested when Bull helps the prime suspect in the murder of Chunk's fashion mentor.
When Bull assists an attorney on trial for murder, he takes advantage of his client's penchant for courtroom theatrics by letting him defend himself.
Bull acquires the case of a college student who murdered his father but has no recollection of doing so.
Bull makes a deal with top criminal attorney JP Nunnelly to defend Benny when he goes to trial for misconduct.
Bull works with JP Nunnelly on the first of three cases to repay her for defending Benny at trial. However, they clash over their client.
To protect a jury's identity during a mob trial, they watch the proceedings anonymously on a monitor. But this inhibits Bull and his team from doing their work as jury consultants.