If you own a business, you probably think it's the best in the industry, but might not be so eager to test it. In this programme, four pairs of bed and breakfast owners from all over Britain put their money and reputations on the line by staying at each other's establishments. They pay only what they deem to be an acceptable amount for the experience, with one establishment being named as the best value for money.
The week begins at the Old Rose & Crown in Birmingham, where paintwork problems and missing milk leave hosts Andrew and Jo Hodges with some meaty feedback to chew over.
Jill and Inez host the second visit at Middlewick in Glastonbury, where their guests are confounded by a cottage next to a camping pod, and by the avocado breakfast offering.
Hosts Jamie and Leila teach their guests all about their family heritage at The Griffin Inn in Lincolnshire. But the dirt is dished about the decorating, and damp patches are a problem.
Julie and Alistair host the final visit, at Crossroads House in Carlisle. The roadside location and mismatched décor raise eyebrows, and Julie has a crisis of confidence in the kitchen.
It's feedback time as the B&Bers discuss paying for breakfast and picky comments about paintwork. Harsh truths are aired before the payments are revealed and the winner is announced.
At The Grange Boutique Hotel in Cumbria, Jackie and Nigel hope to impress with high-end suites. But Simon finds his room stifling and the breakfast eggs aren't all they're cracked up to be.
The second visit is to Ruth and Lucy's Rutland Luxury Lodges in Greetham. Most of their guests find luxury in abundance, but Jackie and Nigel get hot and bothered about the bedding.
The third visit is to The Leicester Arms in Kent, hosted by husbands Laurence and Danny. Some guests get a spotless welcome, but Jackie and Nigel make dirty discoveries.
The final visit is to Oakover Guest House in Weston-super-Mare, hosted by Simon Robinson and Ann Wilson. The B&Bers are delighted by the décor, but Lucy and Ruth get a frosty reception...
It's feedback time as the B&Bers meet to complain about breakfast eggs, dirty rooms and sleepless nights. One owner's strategy comes under scrutiny, before the winner is announced.
The battle of the B&Bs kicks off at the Masons Arms in Gloucestershire. Can experienced hosts Greg and Vicki make a splash with cold-water swimming and a banging breakfast?
Visit two is to Wards Hotel in Folkestone, where hosts Dill and Darsy have plenty of industry experience. But that doesn't prevent a big mix-up at breakfast time.
Horse racing fans Ben and Freddie hope to offer a thoroughbred stay at their Queens Arms B&B in Berkshire. But their scores could tumble after some cleanliness issues.
The B&Bers embrace the great outdoors at Brendon and Vicky's Midshires Way Campsite in Nottinghamshire. The unique lodges are a big hit; the DIY breakfast not so much.
It's payment day, and the hoteliers have scores of scores to settle before the scores are revealed and they find out which B&B has won a week featuring lost sleep and paltry payments.
The week kicks off at The George Inn in Barton-upon-Humber. Pete's hoping his cosy décor and quality cuisine will give him the edge, but the roadside location isn't up some guests' street.
At Cross Farm Cottages in Holmfirth, Claire reckons she can pip her rivals to the post. But Pete and Alex get antsy about the Artex, while Malaya has a firm opinion about his mattress.
At the New Valron Hotel in Blackpool, Malaya hopes that the seaside setting will blow his rivals out of the water. But a problem with the pipes sends the scores down the tubes...
Phil and Maria hope that their swish sense of style will impress their guests at The Spinney Homestay in Warwickshire. On a pedalo trip, the rivalry revs up with some raucous racing.
The B&Bers meet to settle some scores and find out who's won. Dirty discoveries and sleep issues are on the agenda, and one payment in particular leaves Phil and Maria out in the cold.