If you own a business, you probably think it's the best in the industry, but might not be so eager to test it. In this programme, four pairs of bed and breakfast owners from all over Britain put their money and reputations on the line by staying at each other's establishments. They pay only what they deem to be an acceptable amount for the experience, with one establishment being named as the best value for money.
Retired pro-rugby player Steve Lloyd and his partner Kathy Leather host first, at Copper Beech House in Malvern, Worcestershire. But they find Phil's sausage feedback hard to swallow.
Della and John welcome their rivals to the pet-friendly Dog in a Doublet in Peterborough. Phil and Sharon find something unusual in their loo, while Lowrie bonds with Gordon the pig.
Phil and Sharon hope to impress their guests with their added extras at The Torcroft Boutique B&B in Torquay. A spot of sailing blows away the tension, but the gloves come off at breakfast.
Mark and Lowrie Price host the last visit, at the 600-year-old Rhydspence Inn in Herefordshire. The medieval character charms the guests, but some of the practicalities prove painful.
It's the final day of the competition and the B&Bers meet for the last time. There are tears, recriminations and accusations as the payments are revealed and the winner is announced.
Hospitality expert Jayne and her husband Pete pride themselves on their attention to detail at The White Horse in Maldon. But paying to park proves problematic for some of their guests.
Christine and Paul host at the Barnfield B&B in St Osyth, Essex, where Christine also runs spiritual retreats. But some of their guests are shocked by the bathroom arrangements.
Phil and Jill have spent huge sums on their 18th-century inn, The Black Swan, in Pickering, North Yorkshire. But hardly any of the guests get a good night's sleep.
Agi and Jayne host at Delamere Farm in Northborough. The deluxe rooms impress the guests, but fastidious Jayne picks up on a few imperfect details.
Martyn and Elaine kick off the competition at their adults-only B&B, The Hillcroft, in Torquay. But Tony and Lisa find fault with their en-suite, and Jorge demonstrates a keen eye for dust.
Youngsters Sam and Henry hope to impress with their five-star rooms at The Bear and Swan country pub in Somerset. But Jorge's room makes him feel like he's been drinking from a dodgy keg!
Childhood sweethearts Tony and Lisa welcome their rivals to the family-friendly Guesthouse East in Eastbourne, where Sam and Henry discover a dirty secret...
At the Shirley B&B in Bournemouth, Jorge is proud of his powerful showers, which Martyn and Elaine experience first-hand, thanks to an accidental demonstration.
It's the final day of the competition and the B&Bers meet for the last time. There are harsh truths, heated debates and downright disagreements before the winner is announced.
John Whitworth welcomes his guests to the quirky The Edge Accommodation in Huddersfield. But a revelation about what's behind some of the doors makes the group feel uneasy.
Best friends Sally and Teresa pride themselves on the community spirit at Darwin Lake Holiday Village in Matlock. But accusations of cheating fly when the guests compete in a sports day.
The third visit is to Sands Resort Hotel and Spa in Newquay, where father and son Nicholas and Tom Malcolm's facilities include a maze. But John gets in a lather over bubble bath.
Phil Gilbert takes his guests back to basics at the Oak Tree Lane Yurt Site in Bratton Clovelly, Devon. They're wowed by the Mongolian yurts, but there are some home truths at dinner.
It's the final day of the competition and the B&Bers meet for the last time. There are tears, name-calling and bitter rebukes as the payments are revealed and the winner is announced.
Mandi and Paul pride themselves on their high standards at Oaklea Barns Guest House on Merseyside. But Ian is puzzled by plastic-covered lampshades. And Mark and Natalie have a loose loo.
Dave and Sanchia host the second visit, at The Guest House Worsthorne in Lancashire. Their guests are charmed by the 300-year-old cottage, but there are cleanliness concerns.
At Sleeperdorm Backpacker Hotel in Newcastle, Ian hopes his guests will leave their designer gear at the door and bunk up in his cheap and cheerful dorms. But things turn sour over dinner.
The final visit is to The Parsonage Hotel and Spa in York, where Mark and Natalie hope to impress their guests with their country manor, complete with pub, spa and restaurant.
It's the final day of the competition and the B&Bers meet for the last time to find out how much they've been paid. After some tit-for-tat feedback, the winner is announced.
Farmer's daughter Mandy and her friend Anny host first at Laskill Country House in Helmsley. Mandy bigs up her banger qualifications, but at breakfast she fails to crack Chris's order.
Chris and his spiritual friend Rammy hope that value for money and a Yorkshire pudding competition will bag them the prize at The Swan Hotel in Telford. But one guest has a rude awakening.
Colin and his son Ben hope to wow their rivals with their 81-room country pile, Scalford Hall Hotel, in Melton Mowbray. But guests Chris and Rammy think that Colin is playing games.
The last visit is to The Abbey Hotel in Battle, East Sussex, run by youngsters Charlie and Lauren. But Colin and Ben feel the squeeze, and Chris and Rammy get into a sticky situation.
It's the final day of the competition and the B&Bers meet for the last time. There are recriminations and accusations as the payments are revealed and the winner is announced.