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Multi-millionaire Lord Alan Sugar sets a series of tasks designed to push some of the brightest young businesspeople in the country to the limit.
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Multi-millionaire Lord Alan Sugar sets a series of tasks designed to push some of the brightest young businesspeople in the country to the limit.
Week one. Lord Sugar’s candidates sell and run unforgettable tours in the Austrian Alps.
Lord Sugar’s candidates create a new virtual pop star and pitch for brand sponsorship.
The candidates are off to Stratford-upon-Avon to secure nine items at the best price.
Lord Sugar’s candidates turn crops into cash. It's team tomatoes versus team potatoes.
Lord Sugar’s candidates create and brand a new chocolate Easter egg.
Lord Sugar’s candidates host corporate away days in breathtaking Türkiye.
The candidates launch a children’s banking app and an accompanying money box.
Lord Sugar’s candidates create a new hot sauce to pitch to industry experts.
Lord Sugar’s candidates sell products live to the nation on a TV shopping channel.
Familiar faces return to interrogate the business plans of the final five candidates.
The finalists battle it out one last time to become Lord Sugar’s new business partner.