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Multi-millionaire Lord Alan Sugar sets a series of tasks designed to push some of the brightest young businesspeople in the country to the limit.
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Multi-millionaire Lord Alan Sugar sets a series of tasks designed to push some of the brightest young businesspeople in the country to the limit.
Lord Sugar’s candidates sell and run bespoke tours on the Caribbean island of Antigua.
The candidates make and punt bao buns to the public and corporate clients.
Lord Sugar’s candidates create a preschool cartoon to pitch to industry experts.
The candidates are sent to Brighton to secure nine items synonymous with the area.
The candidates brand and advertise a new electric motorbike.
The candidates jet off to Dubai to run corporate away day experiences.
The candidates design a children’s lunchbox and accompanying app.
Lord Sugar’s candidates are on a mission to sell and run immersive tours in Shropshire.
The candidates produce a new men’s skincare product, then pitch it to experts.
Lord Sugar’s candidates create, brand and package a new dog food. Contains some strong language.
Familiar faces return to interrogate the business plans of the final five candidates.
The two finalists battle it out one last time to become Lord Sugar’s new business partner.