The Apprentice

20054 series
Available on
BBC One

Multi-millionaire Lord Alan Sugar sets a series of tasks designed to push some of the brightest young businesspeople in the country to the limit.

Antigua Tourism: Episode Image
Episode 1Antigua Tourism

Lord Sugar’s candidates sell and run bespoke tours on the Caribbean island of Antigua.

Bao Buns: Episode Image
Episode 2Bao Buns

The candidates make and punt bao buns to the public and corporate clients.

Cartoons: Episode Image
Episode 3Cartoons

Lord Sugar’s candidates create a preschool cartoon to pitch to industry experts.

Brighton Discount Buying: Episode Image
Episode 4Brighton Discount Buying

The candidates are sent to Brighton to secure nine items synonymous with the area.

Electric Motorbike Advertising: Episode Image
Episode 5Electric Motorbike Advertising

The candidates brand and advertise a new electric motorbike.

Dubai Corporate Hospitality: Episode Image
Episode 6Dubai Corporate Hospitality

The candidates jet off to Dubai to run corporate away day experiences.

Children's Lunchbox and App: Episode Image
Episode 7Children's Lunchbox and App

The candidates design a children’s lunchbox and accompanying app.

Immersive Event: Episode Image
Episode 8Immersive Event

Lord Sugar’s candidates are on a mission to sell and run immersive tours in Shropshire.

Male Beauty: Episode Image
Episode 9Male Beauty

The candidates produce a new men’s skincare product, then pitch it to experts.

Dog Food: Episode Image
Episode 10Dog Food

Lord Sugar’s candidates create, brand and package a new dog food. Contains some strong language.

Interviews: Episode Image
Episode 11Interviews

Familiar faces return to interrogate the business plans of the final five candidates.

The Final: Episode Image
Episode 12The Final

The two finalists battle it out one last time to become Lord Sugar’s new business partner.

How to watch The Apprentice