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Common questions
Recent updates to our Privacy Centre
How does Sky use my data to create a profile about me?
How does Sky use my data for advertising purposes?
How does Sky personalise my TV experience?
Can I turn off personalisation and what happens if I do?
How does Sky treat children’s data?
When and why would Sky need to check my credit history?
When does Sky share my data with third parties?
When would Sky share my data with the police or law enforcement?
When would Sky share my data with a debt collector?
What can I do to help ensure my data is up-to-date and secure?
I’m worried about scams, fraud and staying safe online. What should I do?
When do you need to speak to the account holder?
Who does Sky get data from to support campaigns?