Kerry Howard in Give Out Girls

Give Out Girls is a sharply observed, character-led sitcom about a gang of four girls (and a couple of guys) who work in the world of promotions. Who are those girls out at 7am, dressed as light bulbs, giving you stuff you dont want? Its a world thats instantly recognisable to anyone whos ever done a job simply to pay the rent. Its about working hard at avoiding hard work and how your colleagues, by default, become your mates.

The lynch pin of the group is Marilyn, played by Kerry Howard (Laura in Him&Her). Shes breezy, witty and at 29 is getting a bit old for this game. The gangs motto is what happens on tour stays on tour. Our group are let loose up and down the country promoting a different product in a different venue each week. Seeking excitement and adventure they inject as much fun and mischief into the day as possible.

Also joining the cast is singer Diana Vickers in her first television role. Vickers plays Gemma, the baby of the group, who is bright and enthusiastic with a naive view of the world. She said: "I'm so excited about doing my first comedy show. It's different to any acting I've done before. The script is hilarious, I was laughing my head off just reading it. The rest of the cast are great, we all have really good chemistry. I can't wait to get in front of the camera and start filming!"

Fellow promo girls include Zoe (Miranda Hennessy, 30 and Counting), a passive-aggressive, self-loving dancer from New Zealand and Poppy (Cariad Lloyd, Cardinal Burns) who has her own unique way of looking at the world, she loves to party and is prone to obsessions when it comes to boys.

The team work under Debbie, (Tracy-Ann Oberman, Friday Night Dinner, EastEnders) whos in her mid-40s. Shes a Northern, menopausal trouser-suit-wearing, nightmare boss of the company.

Antonia Hurford-Jones, Director Sky Living HD, said: Give Out Girls is a fantastic addition to what is shaping up to be a really strong offering of original scripted programming on the channel, of which I am hugely proud. With its mix of brilliant characters and the situations they get themselves into, we feel confident this is a series our customers will both enjoy and identify with. 

Written by Tony MacMurray (The Last Chancers) and stand up comedienne Hatty Ashdown. Ashdown used her time spent as a promo girl as inspiration for the series.

The series will join a growing list of original comedy commissions on the channel, which includes The Spa by Benidorms Derren Litten, Love Matters, a collection of six comic films about love, Trying Again written by the award-winning Simon Blackwell and Chris Addison and Doll & Em, co-created and starring real life best friends, Emily Mortimer and Dolly Wells. 

Following on from the success of the multi-award winning Friday Night Dinner, Big Talk Productions has once again teamed up with Popper Pictures for this brand new comedy, exclusively for Sky Living.

Give Out Girls started filming in and around Manchester in May 2013 and is distributed internationally by BBC Worldwide.

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