Statement

This Privacy Policy is applicable to any personal information, which is given by You to Us ("User Information") via the web site located at www.sky.com ("Site"). This Policy is devised to help you feel more confident about the privacy and security of your personal details.

"You" shall mean you, the user of the Site. "We/Us" means British Sky Broadcasting Ltd and any member of the British Sky Broadcasting Group of companies "Users" means the users of the Site collectively and/or individually as the context allows. We process personal data only in strict compliance with the Data Protection Act 1998 and associated legislation.

How we may use your statement

By entering Your User Information, You accept that we may retain Your User Information and that it may be held by Us or any third party company which processes it on Our behalf.

We shall be entitled to use Your User Information for the following purposes:

1. market research, including statistical analysis of user behaviour which we may disclose to third parties in depersonalised, aggregated form. 2. in order to enable Us to comply with any requirements imposed on us by law. 3. in order to send You periodic communications (this may include e-mail), about features, products and services, events and special offers. Such communications from Us may include advertising for third party companies or organisations.

Updates

You may notify Us of any updates, amendments and corrections to previously collected User Information by using the Feedback Form link in the Contact Us section of the site.

We may change this privacy policy from time to time and you should check these regularly. Your use of the Sky Site will be deemed an acceptance of the privacy policy existing at that time.

We reserve the right, at any time, to modify, alter, or update this Privacy Policy.