11:32am UK, Tuesday July 06, 2004

A new soft drink being launched in Britain claims to be able to harden the sex drive.

Energy 69 is to be launched using Page 3 models amid claims it is like "Viagra in a bottle".

180 lovers sex couple foreheads touching romance

Energy 69 claims to up libido

The American brand has already been a huge hit in the US where it is used as mixer with spirits.

It is being launched in Britain this summer as an alternative to energy drinks like Red Bull.

And to lure drinkers, makers are adding in the claim it beefs up the libido.

Advertising watchdogs have warned the company to be wary about any links made between the drink and sexual performance.

As the drink will be sold in pubs, they want it to be marketed sensibly.

Energy 69 is expected to sell for less than £1 in shops and about £1.50 in pubs.

It contains aphrodisiac supplements Guarana and Goat Weed, both believed to improve the sex drive.