9:25pm UK, Monday September 16, 2002
Underwear was everywhere as celebrities turned up to stretch out an eye-catching bridge of bras.
Stars were definitely in the pink as they held aloft dozens of bras dyed in aid of breast cancer.
Catherine McQueen, Emma B and Rachael Grant
Bond girls Catherine McQueen and Rachael Grant were among those helping to launch Breast Cancer Awareness Month.
A total of 107 women, including celebrities and cancer survivors, donned pink bras and linked arms across London's newest pedestrian bridge.
Bridge of bras
Model Emma B, wearing a tied-up T-shirt emblazoned with 'Get in the pink', joined the campaign.
Former star of The Bill, Samantha Robson, actress Nerys Hughes and former Sky News presenter Natasha Kaplinsky also lent their support by flexing their underwear.
The 107 women symbolised the number of women diagnosed with breast cancer daily in the UK.
The event was organised by Cancer Research UK to launch Breast Cancer Awareness Month, which takes place in October.
The Bridge of Bras was created for the inaugural crossing of the new Hungerford Bridge.
Symptoms
It is the second of two new footbridges which span the Thames either side of the Charing Cross railway bridge.
Lisa Riley, presenter of You've Been Framed and star of Fat Friends, said she wanted to help spread the word about how many women in the UK are diagnosed with breast cancer and the importance of spotting any symptoms.
"Catching breast cancer early gives you the best chance of beating the disease," she said.
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