7:16am UK, Monday June 28, 2004

Hollywood action star Bruce Willis is reportedly planning to try a revolutionary treatment to cure his baldness.

'Cloning' tested on rodents

The 49-year-old Die Hard star is said to have consulted experts about a new procedure that replaces crucial cells.

The "hair cloning" treatment has so far only been tested on rodents and has still to be approved by the US government.

"Bruce wants to make sure it is safe, but is very interested in going ahead it is available," a friend told The Sun.

"The treatment will be expensive but money is no object.

"Some women find his baldness attractive but Bruce is aware it's a sign he's getting on and he wants to look as good as he can."

The procedure would involved injecting hair follicles with booster cells to stimulate growth and reverse the thinning process.

Willis has only recently dumped lover Brooke Burns, an ex-Baywatch babe some 23 years his junior.