Victoria SilvstedtVictoria Silvstedt's boobsThe boys must have been praising the heavens at the World Music Awards...

The reason? There seemed to be some secret fashion edict that boobs and cleavages were to be on display as much as possible.

It was an evening that the likes of Jordan and Jodie Marsh would have loved to have been invited to - but their American equivalents did the honours instead.

Victoria Silvstedt got the ball rolling with her almost comical rack...

But Pamela Anderson and Carmen Electra were unusually shy - well, Carmen was until she got on the stage, then she decided it was high time to strip down to her underwear.

See the gallery of all those ladies who went for the plunge...