This Privacy Notice is with British Sky Broadcasting Limited and explains how British Sky Broadcasting Ltd and any member of the British Sky Broadcasting group of companies (“Sky”) may collect, use and protect your information.
Last changed on 22/10/2009
| What information does Sky collect about me? |
· The information you provide to Sky to receive services on Sky websites. This may consist of information such as your name, email address, postal address, telephone or mobile number or date of birth.
· Information about your purchase of or subscription to Sky products and services, whether through your use of Sky websites or otherwise. · Information about your use of Sky and/or selected third party websites will be collected from cookies stored on your device when you use such websites. For more information on cookies and how to manage them, please see our section on Cookies. · Your IP address (this is a number that identifies a specific network device on the internet and is required for your device to communicate with websites). · We may also collect information that you have provided to other companies which they share with us. |
| strong>Are there any other terms which may apply to the collection and use of my information? |
· Different web pages or services may ask for different personal information. We will let you know if there is any additional detail which applies to the use and/or collection of your information on those web pages. |
| I’m on a co-branded website, whose terms apply? |
There are a number of websites which you can link to from a Sky website which are provided by third parties under Sky’s brand. This Privacy Notice will not apply to the use and/or collection of your information on these co-branded third party websites (or any other third party websites which you may link to from a Sky website). These third party websites will have their own terms which will apply to the collection and/or use of your information on that website. |
| How does Sky protect my information? | Security is very important to us. Secure Socket Layer (SSL) encryption technology is used for protection of information in transit for any sensitive transactions such as payments. We also take additional technical and organisational measures as appropriate to ensure the security of your personal information. |
| What does Sky use my information for? | In addition to using your information to provide you with requested products or services, Sky may also use your information for the following purposes: In addition to using your information to provide you with requested products or services, Sky may also use your information for the following purposes: · to monitor and improve Sky websites and Sky's services; · market research, including depersonalised statistical analysis of user behaviour which we may disclose to third parties; · to enable us to comply with any legal requirements, in the detection and prevention of fraud and other crimes, and for the purpose of safeguarding national security; · to personalise your online Sky experience (e.g. to provide you with access to premium content and services which may only be available to certain Sky customers); · unless you have asked us not to: · to send you periodic Sky newsletters about your chosen services; · to send you direct marketing (this may include communications by post, telephone, mobile or email) about Sky’s and business partners’ features, products and services, events and special offers which we believe you may like, including, where applicable, for a reasonable time after you have ceased to be a Sky customer; · to share your information with other carefully selected companies outside the Sky group for sales, marketing and market research by such companies; · to provide tailored advertising and online behavioural advertising. These involve swapping standard advertisements and promotions for ones that are likely to be more relevant to you. For behavioural advertising, we choose adverts based on the content you view on Sky and third party websites. (For example, if you regularly view Sky Sports golf pages you are more likely to see adverts relating to golf on Sky and selected third party sites.) For tailored advertising, we choose adverts based on non-internet based information we hold about you. (For example, if you are a Sky Sports subscriber in Scotland you might see an advert relating to the Scottish Premier League rather than the Barclay’s Premier League.) |
| Can I change the way Sky uses my information, including opting out of direct marketing and tailored and/or behavioural advertising? |
You can change your direct marketing preferences by contacting us on 08442 41 41 41 or through Contact Us. You can also click on the "unsubscribe" link in direct marketing emails from us. Where you opt out of behavioural and/or tailored advertising you will see the same number of adverts but they will be the ones that appear as standard on the programme or webpage you are viewing. You can opt out of tailored advertising by ticking the appropriate box when registering for online services, or via your My Sky account. For how to opt out of behavioural advertising please go to Audience Science in the Cookies section. If you do not want any information processed through the use of cookies, please see the section on How do I manage or refuse Cookies? |
| What happens if this Privacy Notice changes? | For browsers of our websites and My Sky Guest Users who have not subscribed to or registered for a product or service, we may change this Privacy Notice from time to time and you should check it regularly. Your continued use of Sky websites will be deemed an acceptance of the Privacy Notice on the website or service at the time of each use. Where this Privacy Notice has been provided to you together with additional terms for the use of a product or service that you have subscribed to or registered for, the notice provisions of those terms will apply. |
| How do I contact Sky? | Any queries or comments about this Privacy Notice should be sent to dpoffice@bskyb.com or to Customer Relations, Sky Subscriber Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK. Please ensure you notify us of any updates, amendments and corrections to your information by contacting us on 08442 41 41 41 or through My Sky. |
COOKIES
You should be aware that information on you may be automatically collected through the use of cookies, when you use Sky websites and/or selected third party sites.
| What is a cookie? | A cookie is a small file, which is placed on your device when you visit a website or open certain emails. |
| How does Sky use cookies? | We use information from cookies for purposes which may include: · identifying you when you sign in to MySky, allowing you to see a personalised version of Sky websites and eliminating the need for you to re-enter your log-in details; · enabling you to move more easily around Sky websites; · tracking your use of Sky websites to better develop them (for example, working out which parts of the website are more popular and developing our content accordingly); · serving behavioural and tailored advertising on Sky online services and websites and selected third party websites, including by combining Sky cookie data with selected third party cookie data, which means you may receive advertisements which are more relevant to you. |
| How do I manage or refuse cookies? | If you do not want information to be collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookies feature. Please note, however, that there may be some deterioration in the service you receive (for example, you may not be able to access online content such as Sky Player or undertake self-service activities). For more detailed information on how to manage or disable cookies, please go to http://www.aboutcookies.org/. To opt out of the use of specific cookies, please see below. If you do not set your browser to refuse cookies, you consent to their use in collecting your information as set out in this Privacy Notice. |
| Session cookie | Used to maintain your session when you sign in on Sky websites. This allows you to access Sky’s online services without the need to sign in on every page you visit. The session cookie is used to tailor advertising to you on Sky online services and websites and selected third party websites. If you opt out of tailored advertising, we stop using this cookie for this purpose. |
| Tracking cookie | Used to recognise repeat visitors to Sky websites. It may also be used in conjunction with other information we or our third party partners hold to attempt to record specific browsing information (for example, about the way you arrive at the relevant Sky website, pages you view, options you select, information you enter and the path you take through the Sky website). |
| Survey ad exposure cookie | Provided by Survey Interactive for Sky website survey purposes. Storing this cookie allows the accurate measurement of advertising on Sky websites, should you subsequently choose to participate in an ad effectiveness survey. If you do not choose to participate in an ad effectiveness survey, this cookie will expire without being used. |
| Personalisation cookie | Used to personalise your experience. For example, when you sign in to use any Sky services, cookies will be used to recognise you as a returning visitor and personalise your experience on Sky websites. |
| Audience Science cookie | The Audience Science cookie enables behavioural advertising. Audience Science uses the cookie to place your device in certain advertising segments (e.g. sports segment) based on the content you view on Sky online services and websites and selected third party websites. This cookie is then recognised when you visit Sky online services and websites and/or selected third party sites, and enables advertising to be served according to the segments your device is in. If you do not wish to receive such behavioural advertising then please refer to the privacy policy of Audience Science: http://www.audiencescience.com/privacy.asp You can opt-out of their cookie by following these instructions: http://www.audiencescience.com/docs/nai.pdf. Audience Science will send an “opt-out cookie” to your device: please note that if you subsequently delete all of your cookies, you will also delete the Audience Science opt-out cookie. You can also find more information on behavioural advertising at http://www.youronlinechoices.co.uk. |
| Adtech cookie | Adtech is Sky’s online ad server used for serving and tracking third party advertisements across the Sky websites and selected third party sites. You can visit the Adtech site at http://www.adtech.info/cookie_opt-out/ to opt out of cookie data being used by Adtech to track the advertising served to you. This is done by Adtech sending an "opt-out cookie" to your device. Please note that if you subsequently delete all of your cookies, you would also delete this opt-out cookie. |