19 June 2012
In October 2009, we launched Sky Rainforest Rescue in partnership with WWF, with the aim to
raise £4 million to help save one billion trees in the Amazon rainforest.
Over the past three years, thanks to your support we have raised £2 million in donations from
customers and our employees which Sky has match funded pound-for-pound to help reach our campaign
target of £4 million.
We’re truly grateful to all our supporters, whose contributions mean we can help over 1,000
small-scale farming families to manage their land with minimum impact on the forest. We’re
supporting them as they earn a better living without the need to resort to techniques like slash
and burn, which contribute to deforestation.
In addition, your contributions have made it possible for us to help set up production units for
local rubber tappers that make it easier for them to prepare the latex they acquire sustainably
from the forest’s trees as they can supply rubber sheet directly to the manufacturer. This will
enable locals to get a far better and fairer price for the rubber they produce. It’s been a very
fruitful project so far as French trainer company
Veja
are now purchasing rubber directly from our project area and will use the naturally produced latex
in the soles of its trainers.
Thanks to this success, we’ve extended the partnership with WWF and committed to Sky Rainforest
Rescue for another three years. That means we can continue to improve livelihoods for people who
call the forest home and protecting the jaguar’s habitat. And, of course, we’ll continue to match
your donations pound-for-pound.
Visit the
Sky Rainforest Rescue website to find out how you
can help.
