Privacy and Cookies Notice – Republic of Ireland

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    PRIVACY NOTICE

     

    Information we may hold about you

    The following is information we may hold about you:

    • Information you have provided to us, including on Sky websites
    • Information about Sky Group products and services you have ordered or asked us about.
    • Information provided by other companies who have your permission to share information about you.
    • Information about the channels, programmes, advertisements and services you access, for example how you view, record or fast-forward them.
    • Information we collect using cookies stored on your device about your use of Sky and/or selected third party websites. For more information on cookies and how to manage them, please see the section on Cookies.
    • Your IP address (this is a number that identifies a specific network device on the internet and is required for your device to communicate with websites).
    • Technical information from your Sky device(s) relating to the service you receive, for example, the collection of diagnostic information.

      

    How we may we use your information

    As well as using your information to provide you with products or services you have asked for and to generally manage your account and the traffic across our network, we may also use your information in the following ways:

    • We may monitor and improve Sky products, services and websites.
    • We may use it for market research.
    • We may share information with credit-reference and fraud-prevention agencies for use in credit decisions, and to detect and prevent fraud.
    • We may also share your information with other companies for debt recovery purposes.
    • We may also need to use it or pass it to others where we are legally required to do so, to protect or enforce our rights or the rights of anyone else, in detecting and preventing fraud and other crimes, and for the purpose of protecting national security.
    • We may pass your information to anyone who takes over our businesses for them to use for the purposes set out in this privacy notice.

    and unless you have asked us not to:

    • To send you Sky newsletters about your chosen services
    • send you direct marketing (this may include communications by post, phone or email, and, if you have a Sky Bet, Sky Poker, Sky Vegas or Sky Bingo account, by SMS) about our and our business partners’ products and services, events and special offers, including for a reasonable time after you stop being our customer;
    • provide personalised services, such as viewing recommendations and tailored advertising using information stored on the devices you use and this means that you agree to us storing this information; and
    • provide adverts to you on our websites based on other websites you may have visited (online behavioural advertising). For more information, see the section ‘Online’ advertising below.

    Retention of your information

    Unless there are legal requirements to retain your information for a specific period of time, we will retain your information for no longer than is necessary for the purposes for which we process your data.

     

    Your preferences

    Marketing
    		You can opt out by calling us on 0818 719 819 or via your My Sky account. You can also click on the ‘unsubscribe’ link in direct marketing emails from us. You can opt out of direct marketing altogether or you can choose between post, phone and email. If you are a Sky Bet, Sky Poker, Sky Vegas or Sky Bingo customer, you can opt out of marketing text messages by replying ‘STOP’.
    Personalisation (including tailored advertising) You can opt out by calling us on 0818 719 819 or via your My Sky account. If you opt out of personalisation, you will not receive tailored advertising. This means you will still see the same number of adverts but they will be ones that appear as standard.
    Online behavioural advertising
    		If you do not want to receive online behavioural advertising, or do not want any information processed using cookies please see our cookies and privacy FAQs here.

     

    You can also opt out of receiving our newsletters by clicking on the "unsubscribe" link in emails, or via your My Sky account.

      

    Contacting Sky

    If you have any questions or comments about this privacy notice or if you want a copy of the information we hold about you, send your request to dpoffice@bskyb.com or to Sky Ireland, One Burlington Plaza, Burlington Road, Dublin, Dublin 4.

    Please make sure you tell us about any updates, amendments and corrections to your information by contacting us on 0818 719 819 or through your My Sky account.

     

    COOKIES NOTICE

     

    You should be aware that when you use our websites, mobile sites, or mobile apps, we may collect information by using 'cookies'.

    If you'd like to learn how to manage these cookies and 'opt in' and 'out' of different types, please see our cookies and privacy FAQs.
     
    What are cookies and how do they work?
     
    Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.
     
    What do you use cookies for?
     
    Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.
     
    Cookies that are needed to provide the service you have asked for
     
    Some cookies are essential so you can move around the website and use its features. Without these cookies, services you've asked for can't be provided. These cookies don't gather information about you that could be used for marketing or remembering where you've been on the internet.

    Here are some examples of essential cookies: 
    • Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.
    • When you add something to the online shopping basket, cookies make sure it's still there when you get to the checkout.
    • Some are session cookies which make it possible to navigate through the website smoothly. However these are automatically deleted after you close your web browser.
     
    Improving your browsing experience
     
    Remembering if you've filled in a survey, so you're not asked to do it again.
    • These cookies allow the website to remember choices you make, such as your language or region and they provide improved features.
    • Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites:
    • Remembering your preferences and settings, including marketing preferences, such as opting in or out of marketing emails.
    • Remembering if you've been to the site before. If you are a first-time user, you might see different content to a regular user.
    • Restricting the number of times you're shown a particular advertisment. This is sometimes called 'frequency capping'.
    • Showing you information that's relevant to products of ours that you have.
    • Giving you access to content provided by social-media sites like Facebook or Twitter.
    • Showing 'related article' links that are relevant to the page you're looking at.
    • Remembering a location you've entered such as weather forecasts.

    Analytics
     
    We like to keep track of what pages and links are popular and which ones don't get used so much to help us keep our sites relevant and up to date. It's also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get 'error messages' from web pages.

    This group of cookies, often called 'analytics cookies', are used to gather this information. These cookies don't collect information that identifies you. The information collected is anonymous and is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works.

    Some of our websites and some of the emails you might get from us also contain small invisible images known as 'web beacons' or 'tracking pixels'. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of its marketing and emails. These web beacons are anonymous and don't contain or collect any information that identifies you.

    We also use 'affiliate' cookies. Some of our web pages will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is sometimes used to tell that other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. This works using a cookie. For more information, see the Internet Advertising Bureau's guide about how affiliate marketing works.
     
    Showing advertising that is relevant to your interests
     
    We sell space on some of our sites to advertisers. The resulting adverts often contain cookies. The advertiser uses the browsing information collected from these cookies to:
     
    1. restrict the number of times you see the same ad (frequency capping); and
    2. help show other ads that are relevant to you while you're on our websites. This is often called online behavioural advertising (“OBA”). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group you with other users into interest groups and show you advertisements based on those interests. The OBA data collected from cookies you get when you're on our sites is only used to show relevant ads on our sites, not on other websites.
     
    Sometimes our websites contain ads for our own Sky products. These ads use cookies in the same way as described above.

    So how does OBA work? Let's look at an example. Imagine you visit a website about travel. That website shows an advert and with that advert you receive a cookie. Imagine you then visit one of our websites which has an advert from the same advertiser you saw on the travel site. The advertiser will give you a new version of the cookie you received on the travel site. The advertiser can then use that cookie to recognise that you've previously been to a travel site and show you a relevant ad.

    Although the OBA data collected uses your browsing activity to understand your interests, the data is anonymous and isn’t linked to you as a person. Even if you log in to our websites, the OBA data is still not linked to you or your Sky package.

    Neither we, nor the companies who show ads on our sites sell data collected from cookies to any other organisations.
     

     

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