Sweet Giants 'Eyeing' Joint Bid For Cadbury

18 November 2009 08:53

...on an offer, the Wall Street Journal said. The move comes after last week's announcement of a hostile £9.8 billion offer for the Dairy Milk maker by American food giant Kraft. Kraft appealed straight to the UK firm's investors after its initial approach was...

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  • Ad Boss Says He Can Make Brown Loveable

    17 November 2009 10:55

    ...US food giant Kraft. Mr Roberts said that strengthening a firm's brand was the best form of defence against a takeover. "Great advertising will mean people buy more Cadbury's Dairy Milk - that then increases profitability, the share price and growth."...

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    17 November 2009 01:46

    ...two million cows are employed, munching the grass on some 20,000 farms. However, many farmers have recently switched away from dairy as the returns for the long hours they work were just not enough to cover ever-rising costs. Sheep have become more profitable,...

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    13 November 2009 05:18

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