Sky AdSmart is a service that allows us to tailor the advertising we present to you when watching programmes with Sky Go, based on the additional information you provide to us.
How it works
We will take information that you have provided to us as a Sky customer (for example, your post code or TV package), in combination with data provided by other companies who have your permission to share information about you. This information will be used to build up a picture of what types of products and services might be of interest to you. We then substitute standard adverts with ones we believe are more tailored to your interests.
What it means for you
We believe this change will benefit our Sky Go customers by ensuring the advertising you receive is more relevant to you. Don’t worry, this doesn’t mean you’ll see more adverts when watching Sky Go. We always carry the same amount of advertising, so your viewing will not be interrupted any more than usual.
However, if you decide that you do not want your information to be used for tailored advertising on Sky Go, you can opt out at any time
Sign in to My Sky and select My Profile.
Enter the Marketing Preferences menu.
Uncheck the box alongside Tailored advertising and press save.
Thank you for your feedback.
Need more assistance?
If you have any additional comments, require further assistance or a specific response to any particular issue you have encountered, please Contact Us .
