This Privacy Notice applies to the use of personal information by British Sky Broadcasting
Limited and its group companies.
Any member of the British Sky Broadcasting group may use and share, within that group, the
information you provide and other information it holds about you for the purposes set out below.
Information we may hold about you
- Information you have provided to us, including on Sky websites
- Information about Sky products and services you have ordered or enquired about
- Information provided by other companies who have obtained your permission to share information
about you
- Information about the channels, programmes, advertisements and services you access, for example
how you view, record or fast-forward them
- Information we collect using cookies stored on your device about your use of Sky and/or
selected third party websites. For more information on cookies and how to manage them, please see
the
section on Cookies.
- Your IP address (this is a number that identifies a specific network device on the internet and
is required for your device to communicate with websites)
- Technical information from your set top box relating to the service you receive
How we may we use your information
In addition to using your information to provide you with requested products or services and
general account management and the management of traffic across our network, Sky may also use your
information in the following ways:
- To monitor and improve Sky products, services and websites
- We may share information with credit reference and fraud prevention agencies for use in credit
decisions, and for fraud detection and prevention purposes.
- If false or inaccurate information is provided and fraud is identified, the details will be
passed to fraud prevention agencies. Law enforcement agencies may access and use this information.
We and other organisations may also access and use this information to prevent fraud and money
laundering, for example when: checking details on applications for credit and credit related or
other facilities; managing credit and credit related accounts and facilities; recovering debt;
checking details on proposals and claims for all types of insurance; or checking details of job
applications and employees. We and other organisations may access and use from other countries the
information recorded by fraud prevention agencies. Please contact us by emailing us at
mysky@bskyb.com if you want to receive details of the relevant
fraud prevention agencies.
- We may also share your information with other companies for debt recovery purposes.
- For market research
- To enable us to comply with any legal or regulatory requirements; to protect or enforce our
rights or the rights of any third party; in the detection and prevention of fraud and other crimes;
and for the purpose of safeguarding national security
- We may disclose your information to any successors of our business for them to use for the
purposes set out in this Privacy Notice.
and unless you have asked us not to:
- To send you periodic Sky newsletters about your chosen services
- To send you direct marketing (this may include communications by post, telephone or email, and,
if you have a Sky Bet, Sky Poker, Sky Vegas and/or Sky Bingo account, by SMS) about Sky’s and our
business partners’ products and services, events and special offers, including, where applicable,
for a reasonable time after you have ceased to be a Sky customer
- To provide you with personalised services, such as providing you with viewing recommendations
and tailored advertising. This means that we have your agreement to store information about you on
the devices you use, for example to make some of the adverts you see more relevant to you.
- To provide you with online behavioural advertising through the use of cookies when you visit
our websites.
Your preferences
Marketing
|
You can opt out by calling us on 08442 414141 or via your My Sky account.
You can also click on the "unsubscribe" link in direct marketing emails from us. You can opt out of
direct marketing altogether or you can choose between post, telephone and email. Sky Bet, Sky
Poker, Sky Vegas and Sky Bingo customers can opt out of marketing SMS messages by replying
"STOP" |
|
Personalisation (including tailored advertising)
|
You can opt out by calling us on 08442 414141 or via your My Sky account.
Please note that if you opt out of personalisation you will not receive tailored advertising. This
means you will still see the same number of adverts but they will be ones that appear as
standard. |
Online behavioural advertising
|
If you do not want to receive online behavioural advertising, or do not want
any information processed through the use of cookies, please see the
section on cookies. |
You can also opt out of receiving our newsletters by clicking on the "unsubscribe" link in
emails, or via your My Sky account.
Contacting Sky
Any queries or comments about this Privacy Notice or for requests of copies of the information
we hold about you should be sent to
dpoffice@bskyb.com or to Customer Relations, Sky Subscriber
Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK.
Please ensure you notify us of any updates, amendments and corrections to your information by
contacting us on 08442 414141 or through My Sky.
COOKIES
You should be aware that information on you may be collected through the use of cookies, when
you use Sky websites.
If you would like to learn how to manage your cookies and opt in and out of different
types,
please
view our article in the Help Centre.
What are cookies and how do they work?
Cookies are small bits of text that are downloaded to your computer or mobile device when you
visit a website. Your browser sends these cookies back to the website on each subsequent visit so
the website can recognise you and can then tailor what you see on the screen.
What does Sky use cookies for?
Cookies are a key part of the internet. They make your interactions with websites much smoother
and power lots of the useful features of websites. There are many different uses for cookies, but
they fall into four main groups:
Cookies that are required to provide the service you have requested
Some cookies are essential in order to enable you to move around the web site and use its
features. Without these cookies, services you have asked for cannot be provided. These cookies
don't gather information about you that could be used for marketing or remembering where you've
been on the internet.
Here are some examples of the essential cookies
- Keeping you logged in during your visit (without cookies you might have to log in on each and
every page you go to)
- When you add something to the online shopping basket, cookies make sure it is still there when
you get to the checkout
- Some session cookies which make it possible to navigate through the website smoothly and these
are automatically deleted after you close your web browser
Improving your browsing experience
These cookies allow the website to remember choices you make (such as your language or region)
and provide enhanced features.
Here are a few examples of just some of the ways that cookies are used to improve your
experience on Sky websites.
- Remembering your preferences and settings, including marketing preferences
- Remembering if you have completed a survey, so you are not asked to do the same survey
twice
- Remembering if you have been to the site before (a first-time-user might see different content
to a regular user)
- Showing you information that is relevant to the Sky products you have
- Enabling social media components, like Facebook or Twitter
- Showing "related article” links that are relevant to the page you are looking at
- Remembering a location you have entered e.g. for weather forecasts
Analytics
Sky likes to keep track of what pages and links are popular and which ones don't get used so
much to help us keep our sites relevant and up-to-date. It is also very useful to be able to
identify trends of how people navigate through our sites and if they get error messages from web
pages.
This group of cookies, often called “analytics cookies” are used to gather this information.
These cookies don't collect information that identifies a visitor. The information collected is
anonymous and is grouped with the information from everyone else’s cookies. Sky can then see the
overall patterns of usage rather than any one person’s activity. Analytics cookies only record
activity on the site you are on and they are only used to improve how a web site works.
Some of Sky’s websites and some of the emails you might get from Sky also contain small
invisible images known as "web-beacons" or "tracking pixels". These are used to count the number of
times the page or email has been viewed and allows Sky to measure the effectiveness of its
marketing and emails. These web-beacons are anonymous and don't contain or collect any information
that identifies you.
Sky also uses "affiliate" cookies. Some of Sky’s web pages will contain promotional links to
other companies’ sites. If you follow one of links and then register with or buy something from
that other site, a cookie is sometimes used to tell that other site that you came from a Sky site.
That other site may then pay Sky a small amount for the successful referral. This works using a
cookie.
Learn
how to manage your analytics cookies.
Showing advertising that is relevant to your interests
Many of Sky’s websites carry advertising that is provided by third party advertising companies
called “ad networks”. The ad networks’ job is to match adverts with appropriate audiences all
across lots of different websites. This means that the ad networks try to show you ads that are
likely to be relevant to you and your interests.
So how does this work? When an ad network shows you an ad, it will often be accompanied by a
cookie called a “tracking cookie”. The same ad network will also be serving ads with the same
cookie on other non-Sky websites you might visit. The ad network can then use the cookie to
recognise you when you visit these sites. This information is used to work out what your interests
are and the ad network will then try to show you ads that are relevant to you. This is sometimes
called “behavioural advertising”.
It’s easy to
opt
out of behavioural advertising and manage your cookies if you want to.
Your consent to the use of cookies
There are various ways you give your consent for the cookies used by Sky websites.
If you are a Sky customer and/or have created a SkyiD account, you will have agreed to Sky’s
privacy notice during registration. Otherwise, by continuing to use our websites you acknowledge
that Sky has provided you with access to information to explain how we use and how you can manage
cookies and you agree to the use of cookies as described in this notice.
If you would like to learn how to manage your cookies and opt in and out of different
types,
please
read our article in Help and Support.
